How we work
If you care about what your guests see, taste, smell and feel, is what they hear not equally important?
Academic and scientific research has shown that music has a deep impact on our mood and behaviour.
It's a proven fact that music directly influences how we perceive and remember experiences and brands.
That's why understanding the importance of music should be a key part of your marketing and brand strategy, and why thousands of brands are already investing considerably in bespoke music services.
Specialising in luxury brands, we work with all of our clients on an individual basis to discover and develop a strong and unique musical identity. Looking at their brand history, creative direction and client demographic, alongside their physical space and local geography, we hand pick every track in their bespoke music schedule to create unforgettable guest and customer experiences.
"I'm passionate about redefining the concept
of background music. About bringing music to the forefront and making it an integral part of how guests experience a brand."
Stephane Malca, CEO, Music Brand Communication
Step by step process
1 - BRAND CONSULTATION
We start by understanding your brand’s identity, audience, and ambiance through an in-depth consultation.
2 - STRATEGY
We define the musical direction, aligning it with your brand values, guest journey, and operational needs.
3 - CURATION
We handcraft bespoke playlists and soundscapes that reflect your brand identity and are emotionally resonant.
4 - SEAMLESS INTEGRATION
We offer multiple solutions to set up your new playlists, adapting to the layout and design of your space.
We carefully handpick every track and never use algorithms.
We always take into consideration the brand identity, the geographic location, the target audience, the architecture and interior design to craft unforgettable guest and customer experiences.
Integration in your space
There are multiple solutions to set up your new playlists in your indoor or outdoor space.
Whether you prefer tradionnal hardware, or digital, wireless software, everything is possible.
HARDWARE SOLUTION
SOFTWARE SOLUTION
"I am pleased to express my satisfaction with the standard of service offered to us by MBC.
This is a company with high integrity and strong values focusing on providing the utmost levels of service. MBC has selected the perfect playlist for our fine dining restaurant.
Thank you for your work, especially with respect taking care of my needs."
Bruno Papaleo, General Manager,
Palazzo Manfredi