Frequently asked questions

General

ABOUT MBC & SERVICES

What exactly does MBC do?

We curate bespoke, high-quality music playlists tailored to luxury hotels, spas, restaurants, and retail spaces. Our sound design enhances brand identity and guest experience. We also provide DJ mixes and can book DJs for any event.

What makes MBC different from other music providers?
We’re not a streaming service or an algorithm. We’re a small, artisanal agency that handpicks every track with purpose, precision, and artistic sensitivity. No generic playlists, ever.

What’s the process to work with you?
It starts with a brand immersion, followed by strategy, curation, and seamless installation. Everything is custom-built to suit your space and needs.

Can you integrate with our existing audio system?
Yes. We provide technical guidance and tailor the installation to your existing setup; or recommend the best options if needed.

CLIENTELE & LOCATIONS

Who are your clients?

We work with some of the most prestigious luxury hotels and hospitality brands around the world, as well as high-end spas, restaurants, and outdoor venues.

What kind of venues do you typically work with?
We work with luxury hotels, restaurants, bars, spas, outdoor venues, and other high-end hospitality spaces worldwide.

Where are you based? Do you work internationally?
We are based in Madrid, London, Paris & Dubai but work globally. Our clients are located across Asia, the Middle East, Europe, and the Americas.

Wellness music

Why not just use free playlists from YouTube or Spotify for spa music?
Because most of them aren’t designed with intention; they often use generic or repetitive sounds (gongs, waves, bowls) that don’t match your brand or setting. We create curated sonic journeys tailored to each space.

Why is music so important in a spa or wellness space?
Music directly affects the nervous system. The right frequencies can slow the heartbeat, calm the mind, and deepen the overall sense of relaxation, making the treatment more effective and memorable.

What makes your wellness playlists different?
We’re the only agency in the world creating truly holistic spa playlists infused with healing hertz frequencies, designed by wellness experts in collaboration with our music team.

Can you adapt the playlists to specific types of treatments or spaces?
Absolutely. Whether it’s a hammam, treatment room, salt cave or yoga studio, we design playlists adapted to the space’s purpose, mood, and desired physiological effects.

What’s special about the frequencies you use in your playlists?
Frequencies have a profound physiological effect; certain hertz levels are scientifically shown to reduce stress, promote healing, and improve sleep. We use them intentionally to support true relaxation.

Is there real science behind sound frequencies and wellness?
Yes, studies in sound therapy and vibroacoustics confirm how specific frequencies impact the nervous system, brainwaves, and emotional state. Our playlists are built with this knowledge.

Do all your wellness playlists use healing frequencies?
Not all, but when appropriate, yes. Some clients prefer a subtle touch, others a more immersive journey. We adapt based on your brand and your clientele’s needs.

Curated playlists

VALUE & INVESTMENT

What makes your playlists worth the investment?

Each selection is made with precision, based on your space, rhythm, clientele, and brand personality. The result is an elevated guest experience, which reflects directly on your brand’s perception.

Why is your service more expensive than others?

Because it’s handcrafted. Our playlists are curated by real music experts, not generated by algorithms or pulled from stock libraries. You’re paying for artistry, attention, and brand alignment.

Do you offer any guarantees or proofs of return on investment?

Our clients consistently report stronger ambiance, improved guest feedback, and a more coherent brand atmosphere. Music impacts emotion, and emotion drives memory and loyalty.

Can you adapt your offer to fit different budgets?

We work on a range of project scopes and tailor our recommendations to match your needs. But we never compromise on quality; that’s what defines our value.

Can we try your playlists before committing?

Yes, we offer a one-week free trial so you can experience the difference for yourself, risk-free.

WHY NOT JUST DO IT OURSELVES?

Why not just use Spotify?

Because Spotify isn’t legal for commercial spaces, and more importantly, it’s not tailored. A generic playlist doesn’t understand your lighting, layout, or energy; we do.

Can’t we create playlists ourselves?

You could, technically. But would you edit your brand photos or cook the food in your restaurant yourself? Music is a powerful design element. We’re here to elevate it with professional eyes and ears.

CURATION & CUSTOMISATION

How do you choose the tracks for each client?

We study your brand DNA, your physical space, your audience; and we build a custom sonic world from there. It’s an immersive and collaborative process.

Can you adapt to different moods or times of day?

Yes. Our playlists are structured to evolve with your guest journey: from morning calm to evening sophistication, ensuring the right mood at every moment.

Can you customise playlists for different times of day or specific events?

Yes, we tailor playlists to fit various moods, times, and occasions to enhance the guest experience throughout the day.

How do you ensure the playlists match the brand’s identity and atmosphere?

Our music experts study your brand DNA, venue design, and clientele to craft playlists that perfectly complement your unique environment.

What genres do you cover?

Everything. From the most edgy electronic music to jazz, opera, world music... The selection depends on your brand DNA and desired atmosphere.

How do you handle requests for specific genres or special music themes?

We welcome special requests and adapt our playlists accordingly while maintaining brand coherence and quality.

UPDATES & SUPPORT

How often is the music updated?

We offer monthly updates to keep your sound fresh and aligned with your evolving needs. However if you have any specific request at any time, we can make changes in 2 hours.

What if we need help or support quickly?
We offer 24/7 customer service. Our team is always available, whenever you need us.

Do you provide ongoing support and updates after the initial music installation?

Absolutely. We regularly update playlists to keep them fresh and aligned with seasonal changes and brand evolution.

Can we request changes or give feedback?

Of course. You’ll have a dedicated curator and open communication with our team. We co-create the perfect sound with you.

LICENSING & LEGAL

Do you have licensing covered?

Yes. We make sure all tracks are fully licensed for commercial use, and we guide you on what’s required in your country.

Can you help with music licensing and copyright issues?

Yes, we ensure all music used complies with licensing laws, protecting your business from legal risks.

PROCESS & INTEGRATION

How long does it take to create a bespoke playlist for a new client?

Typically, it takes from 2 to 3 days to develop a fully tailored playlist, depending on the project’s complexity and client needs.

Is it possible to integrate your music solutions with existing sound systems?

Yes, our music and sound experts can seamlessly integrate our playlists and setups into your current audio infrastructure.

Sound & Audio

Why should we invest in a sound audit if everything seems to work fine?
Because “working” doesn’t mean “working well.” Most venues use sound systems that distort music, lack depth, or aren’t adapted to the space. A proper audit reveals how to transform the listener’s experience.

What’s the impact of poor sound quality in a luxury setting?
Huge. Poor acoustics or cheap systems can ruin even the best playlists, and silently lower your brand perception. In luxury, every detail matters, sound included.

How do you assess the quality of an existing sound system?
We come on-site, listen carefully in context, assess technical specs and speaker placements, and identify weak points. It’s both an acoustic and aesthetic evaluation.

Is it your equipment?
No, we work with trusted partners offering various options and price ranges to fit your needs.

What kind of solutions do you offer after the audit?
We provide clear recommendations: layout tweaks, equipment upgrades, or custom configuration advice, always aligned with your budget and brand environment.

What is the guarantee on the equipment?
Standard manufacturer guarantees apply when purchasing equipment.

If we buy the equipment ourselves, why pay you to set it up?
Speaker placement is crucial. Random setup ruins sound quality. Our expertise ensures every speaker is perfectly positioned to deliver the best music experience.

DJ mixes & bookings

Do you have DJs all over the world?
Make a request and we’ll get back to you with available options.

How do the DJ mixes work? Are they really high quality?
Our mixes are custom-made by expert DJs, tailored to the event and client’s needs, ensuring a professional, seamless experience; far beyond generic playlists.

Why not just use Spotify playlists instead of DJ mixes?
Spotify playlists lack the personal touch, flow, and adaptability that live or custom DJ mixes provide.

Our mixes bring energy and uniqueness to your events.

What types of DJs do you work with?
We work with modern, young, high-quality DJs who specialise in various genres, focusing on originality and fitting the event’s vibe, never mainstream or generic.

What are the rates and how does it work?
We offer different price ranges and options depending on the DJ, event type, and location, to best suit your needs and budget.

MUSIC BRAND COMMUNICATION

We don't just curate tracks, we create an atmosphere.